August 19, 2008 (Computerworld) Apple Inc. trounced rival computer makers selling Windows-equipped PCs by historic margins in an annual customer satisfaction survey, the poll's chief researcher said today.
"We haven't seen anything like this before, where a company scores 10 points over its nearest rival," said Claes Fornell, the head of the American Customer Satisfaction Index (ACSI), conducted quarterly by the University of Michigan.
Apple's customer satisfaction score of 85, an ACSI record in the personal computer category, was 10 points higher than the closest competitor, Dell Inc.; 12 points higher than Hewlett-Packard Co.; and 13 higher than Gateway, which was acquired by Acer last year.
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